New Hybrid Email + Form builder

Every email
tells a story.

Fable Editor is the visual builder for email templates, interactive web forms and documents. Drag blocks, generate copy with AI, and export clean HTML that is ready for production, without writing it by hand.

  • Unlimited projects & seats
  • Your HTML is yours to keep
  • Every future update
app.fable.design/editor/spring-launch
Spring Launch Campaign · Email & Lead Gen
Email & Form Builder
DesignCodeLogicAudience
Preview Test Send Export
Hybrid Email + Form Saved 14s ago Root › Body › Hero Lead Capture Email TemplateInteractive Web Form 600pxfluid Inbox ViewResponses (142)
100% Grid overlay Dark simulation Viewport artboard: 600 × 880

Email templates

Responsive HTML with inline styles, built from blocks.

Interactive forms

Lead capture with selects, checkboxes and webhooks.

Documents

Proposals, briefs and printables on the same canvas.

Features

Everything you need to ship beautiful messages.

One canvas for designers, marketers and developers, with the extra tools you'd otherwise have to bolt on.

Hybrid mode

One design, two outputs.

Build a campaign once, then switch it between an email template and a live web form. Layout, styles and fields stay in sync.

Email TemplateInteractive Web Form
fable.design/f/spring
Magic AI Assist

Stuck on a headline?

Generate headers and form copy straight into the block you're editing.

Punchy headline for a spring design course
Tone: confidentInsert
Deliverability

Know before you send.

Live HTML weight and spam score in the status bar, so problems show up while you work, not after launch.

0.2Spam score · optimal
HTML 4.2 kBLinks OKAlt text 100%
Dark simulation

No dark mode surprises.

Toggle how clients invert your colors and fix contrast right on the canvas.

Fable AcademyEnroll
Fable AcademyEnroll
Responsive

600px or fluid.

Preview desktop, tablet and phone side by side before your first test send.

Logic & Audience

Content that adapts to the reader.

Show or hide blocks based on form answers or audience segments. Personalize without duplicating templates.

IFPrimary FocusisProduct & UI/UX
THENshowPortfolio Review Block
ELSEshowGeneric Syllabus
Responses

Submissions, right next to the design.

Form entries arrive in the editor and can be forwarded to your stack over webhook.

Responses142+12 today
  • MJmaya@brightloop.coProduct & UI/UX2m
  • ARana@northwind.ioBrand Design9m
  • TKtk@lumen.appMotion21m
How it works

From blank canvas to inbox in three moves.

  1. 01

    Compose

    Drag layouts, content and form fields onto the canvas. Nest rows, set columns and tune typography in the inspector.

  2. 02

    Personalize

    Add logic, write copy with Magic AI Assist, and check dark mode and every viewport.

  3. 03

    Ship

    Send a test, then export HTML for your ESP or publish the form. The code is yours to take anywhere.

Export

Clean code, not a black box.

Open the Code tab at any time to see exactly what Fable generates. Copy it, export it or send it to your ESP. There's no proprietary runtime, and nothing ties you to Fable.

  • Email HTML built on tables with inline styles
  • Semantic, accessible form markup
  • Lightweight output, measured live
DesignCodeLogic
Copy
<!-- Hero Lead Capture · generated by Fable -->
<table role="presentation" width="600" align="center">
  <tr><td style="padding:32px;font-family:Inter,Arial">
    <h1 style="font-size:28px;margin:0 0 12px">
      Learn Visual Design &amp; Interactive Web Forms
    </h1>
    <a href="{{form_url}}"
       style="background:#4f46e5;color:#fff;
              padding:14px 24px;border-radius:8px">
      Claim Early Access
    </a>
  </td></tr>
</table>
HTML 4.2 kBSpam score 0.2UTF-8 · 600px
The plan

One edition. Everything included.

Unlimited Edition gives your entire organization every feature. No seat counts, no usage tiers, nothing extra to buy.

Annual license

Unlimited Edition

The complete Fable Editor for your whole organization, with every future update and priority support.

$6,000per year, billed annually
Get started Talk to us

Everything in Fable Editor

  • Unlimited projectsEmails, forms and documents
  • Unlimited team seatsYour whole organization
  • Magic AI AssistCopy for headers and forms
  • Interactive web formsResponses & webhooks
  • Unlimited HTML exportNo watermark, yours to keep
  • Logic & audiencesConditional content
  • Test sends & previewsDark mode & every device
  • All future updatesPlus priority support
FAQ

Questions, answered.

Still curious? Get in touch.

Is it really unlimited?

Yes. Unlimited Edition has no caps on projects, templates, exports or team seats. One annual license covers your whole organization.

How is Fable different from other email builders?

Fable treats emails, interactive forms and documents as one design surface. You can build a campaign once, switch it between email and web form, and keep logic, styles and copy in sync.

Can I use the exported HTML with my ESP?

Yes. Export the HTML and paste or upload it into your email service provider. As always, send a test to the clients your audience uses before a campaign goes out.

What happens when my year ends?

Your license renews annually unless you cancel. Anything you've already exported stays yours to use forever.

Can my whole team use one license?

Yes. Unlimited Edition covers every seat in your organization, so designers, marketers and developers can all work in the same projects.

Start writing your next fable.

Unlimited emails, forms and documents for your whole organization.