One design, two outputs.
Build a campaign once, then switch it between an email template and a live web form. Layout, styles and fields stay in sync.
Fable Editor is the visual builder for email templates, interactive web forms and documents. Drag blocks, generate copy with AI, and export clean HTML that is ready for production, without writing it by hand.
Prepare for modern product roles by mastering both design aesthetics and form mechanics. Zero clunky code, pure creative velocity.
Responsive HTML with inline styles, built from blocks.
Lead capture with selects, checkboxes and webhooks.
Proposals, briefs and printables on the same canvas.
One canvas for designers, marketers and developers, with the extra tools you'd otherwise have to bolt on.
Build a campaign once, then switch it between an email template and a live web form. Layout, styles and fields stay in sync.
Generate headers and form copy straight into the block you're editing.
Live HTML weight and spam score in the status bar, so problems show up while you work, not after launch.
Toggle how clients invert your colors and fix contrast right on the canvas.
Preview desktop, tablet and phone side by side before your first test send.
Show or hide blocks based on form answers or audience segments. Personalize without duplicating templates.
Form entries arrive in the editor and can be forwarded to your stack over webhook.
Drag layouts, content and form fields onto the canvas. Nest rows, set columns and tune typography in the inspector.
Add logic, write copy with Magic AI Assist, and check dark mode and every viewport.
Send a test, then export HTML for your ESP or publish the form. The code is yours to take anywhere.
Open the Code tab at any time to see exactly what Fable generates. Copy it, export it or send it to your ESP. There's no proprietary runtime, and nothing ties you to Fable.
<!-- Hero Lead Capture · generated by Fable -->
<table role="presentation" width="600" align="center">
<tr><td style="padding:32px;font-family:Inter,Arial">
<h1 style="font-size:28px;margin:0 0 12px">
Learn Visual Design & Interactive Web Forms
</h1>
<a href="{{form_url}}"
style="background:#4f46e5;color:#fff;
padding:14px 24px;border-radius:8px">
Claim Early Access
</a>
</td></tr>
</table>
Unlimited Edition gives your entire organization every feature. No seat counts, no usage tiers, nothing extra to buy.
The complete Fable Editor for your whole organization, with every future update and priority support.
Get started Talk to usYes. Unlimited Edition has no caps on projects, templates, exports or team seats. One annual license covers your whole organization.
Fable treats emails, interactive forms and documents as one design surface. You can build a campaign once, switch it between email and web form, and keep logic, styles and copy in sync.
Yes. Export the HTML and paste or upload it into your email service provider. As always, send a test to the clients your audience uses before a campaign goes out.
Your license renews annually unless you cancel. Anything you've already exported stays yours to use forever.
Yes. Unlimited Edition covers every seat in your organization, so designers, marketers and developers can all work in the same projects.
Unlimited emails, forms and documents for your whole organization.